The Work

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Styrofoam™

Taking the Styrofoam™ Brand Beyond Blue

Corian® Endura

Digital campaign heats things up

Northwood University

Targeting advanced degree students in the digital landscape

Nexteer Automotive

Experiential design finds engineers at play

Whiting Forest

Wayfinding for those who want to be lost

IMARK Circle of Honor

Gamification to drive engagement

DuPont

Brand implementation for healthcare

Red Dirt Road

Sewing the seeds of change

DeVilbiss™

Leveraging brand for launch success

Carlisle®

Creating an immersive show experience to drive sales

Dow®

An interactive, educational installation under the sun

Styrofoam™ | Brand | Construction

Taking the Styrofoam™
brand beyond
blue

Taking the Styrofoam™ brand beyond blue

For nearly 80 years, Styrofoam™ brand Insulation has been a symbol of performance and quality. Known in the industry simply as “blue-board” for it’s signature color, Styrofoam is a household name across North America.

But times change. A new lower global warming potential formula was a brave step forward and called for a radical change in the products appearance. Blue-board would now be grey.

To reposition the legacy brand it was necessary to create awareness of not only the color change but more importantly the improved environmental profile and continued commitment to performance.

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Northwood University

Using social to Advanced degrees in an online landscape

DuPont™

Brand implamentation for healthcare

Northwood University

Using social to Advanced degrees in an online landscape

DuPont™

Brand implamentation for healthcare

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