IMARK Group | Construction

Gamification
to drive
engagement

Gamification to drive engagement

Creating more visceral experiences online that supplement or replace live events is crucial to continued success with marketing efforts that rely on public venues.

Imark Group’s Gateway to Growth program had been a marquee sales initiative but needed to move beyond the traditional.

Using the bones of its predecessors we constructed an online game version where companies were able to participate simultaneously, across the country, building excitement and increased engagement.

To create buzz and fuel anticipation, the game was launched in real time. This allowed organizations across North America to compete for prizes and see immediate results — win or lose.

0
Participants

Organizations were invited
as part of an promotion
traditionally run at a live event.
Over 75% participated

0
Spins

Individuals or groups were
awarded spins based on
predetermined criteria. Logic
was built to maximize wins.

0
Prizes

Prizes and odds were
programed into the back end
awarding everything form
luxury cruises to gift cards

Organizations were invited
as part of an promotion
traditionally run at a live event.
Over 75% participated

Individuals or groups were
awarded spins based on
predetermined criteria. Logic
was built to maximize wins.

Prizes and odds were
programed into the back end
awarding everything form
luxury cruises to gift cards