Corian® | Construction
Making a national launch feel personal
Effectively segmenting your audience can sometimes be challenging when orchestrating a large scale product launch.
Messaging that’s too general will often fail to hit the drivers specific to your audience, while being too specific may leave some left out.
Establishing a detailed messaging matrix can assist in crafting strong creative that will get results.
Matching the specificity of creative to meet the capabilities of digital marketing tools can yield extraordinary results. The ability to speak directly to the needs of specific customers on a large scale can lend authenticity to your messaging.