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Corian® | Construction
Making a
national launch
feel personal
Making a national launch feel personal
Effectively segmenting your audience can sometimes be challenging when orchestrating a large scale product launch.
Messaging that’s too general will often fail to hit the drivers specific to your audience, while being too specific may leave some left out.
Establishing a detailed messaging matrix can assist in crafting strong creative that will get results.
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![](https://www.ampminc.com/wp-content/uploads/2021/10/v-min.jpg)
Matching the specificity of creative to meet the capabilities of digital marketing tools can yield extraordinary results. The ability to speak directly to the needs of specific customers on a large scale can lend authenticity to your messaging.
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