Northwood University | Education
Digital stories provide telling results
Ultra-targeted digital campaigns allow us to speak specifically to diverse groups of individuals.
Focusing on stories relative to each audience, engagement rates were elevated beyond industry averages despite a modest budget.
By continually re-targeting to each emerging demographic, performance continues to increase along with additional data to fuel future marketing efforts.
Key performance indicators allow us to track what’s working today but also inform long term strategy. Mined data is a valuable resource that should always be considered when establishing metrics.