Addy Award Winner

Northwood University | Education

Digital stories provide telling results

Ultra-targeted digital campaigns allow us to speak specifically to diverse groups of individuals.

Focusing on stories relative to each audience, engagement rates were elevated beyond industry averages despite a modest budget.

By continually re-targeting to each emerging demographic, performance continues to increase along with additional data to fuel future marketing efforts.

By tracking behaviors on a daily basis, we are able to make course corrections to maximize campaign performance. We can also react to surprise opportunities that arise with responses in unexpected demographics.

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Key performance indicators allow us to track what’s working today but also inform long term strategy. Mined data is a valuable resource that should always be considered when establishing metrics.

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