Northwood University | Education
Digital stories provide telling results
Ultra-targeted digital campaigns allow us to speak specifically to diverse groups of individuals.
Focusing on stories relative to each audience, engagement rates were elevated beyond industry averages despite a modest budget.
By continually re-targeting to each emerging demographic, performance continues to increase along with additional data to fuel future marketing efforts.
By tracking behaviors on a daily basis, we are able to make course corrections to maximize campaign performance. We can also react to surprise opportunities that arise with responses in unexpected demographics.
Key performance indicators allow us to track what’s working today but also inform long term strategy. Mined data is a valuable resource that should always be considered when establishing metrics.