DeVilbiss™| Automotive

the book on

Rewriting the book on automotive refinishing

In 1907, Thomas DeVilbiss adapted the original atomizer his father had invented nearly two decades before, to create a spray gun to meet the challenges of spray finishing.

Since then, DeVilbiss has become a household name in the automotive industry, but with this strong history came some baggage. With multiple changes in ownership and several brand iterations, releasing a new product into a confusing landscape presented a challenge.

By streamlining the product brands and solidifying the identity, a new gun was brought to market – seamlessly integrating the equity of past launches with a clear vision of the future.

The DeVilbiss brand had become a quagmire of new products and accessories. A cohesive naming and identity system was developed to bring clarity to the sub-brands and to adequately represent the DeVilbiss legacy.

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