In 1907, Thomas DeVilbiss adapted the original atomizer his father had invented nearly two decades before, to create a spray gun to meet the challenges of spray finishing.

Since then, DeVilbiss has become a household name in the automotive industry, but with this strong history came some baggage. With multiple changes in ownership and several brand iterations, releasing a new product into a confusing landscape presented a challenge.

By streamlining the product brands and solidifying the identity, a new gun was brought to market – seamlessly integrating the equity of past launches with a clear vision of the future.