I say prŏcess, you say prōcess
The most efficient path is a straight line At AMPM, we know how to get from here to there without going everywhere. Processes, methods, procedures are the GPS of project management. While flow charts and spreadsheets may be the bane of a creative’s existence, most understand they are a necessity. They not only track progress […]
Content is not king
If not content, what wears the crown? It’s not even a princess. In the castle of all things content-related – web pages, blogs, videos, print materials – content is a peasant. I read lots of content every day. Most of it I throw into the moat to feed the gators. It’s chum. Odds and ends […]
‘But I learned in second-grade English …’
Time for a refresher course As people who write advertising, we hear that a lot. “You can’t start a sentence with ‘and’.” Or, “It’s not a complete sentence unless it has a subject and a verb.” Or, “You should never use contractions in your writing.” Well, all of those things are probably true. We do learn, early in our education, […]
Presentation recap: 9 tips for social media writing
How to increase your social media savvy Last week, Julie Battle and I had the opportunity to present at the Seminars from the Pros event hosted by Social Media Club Great Lakes Bay. What a wonderful opportunity for attendees to learn tried and true tips from local professionals – everything from photography and video to […]
Demystifying digital advertising
So what really is digital advertising? While digital advertising certainly isn’t new to the industry, it’s become a popular tactic for many businesses looking to expand their advertising strategy. It’s such a good choice because of the ability to target a specific audience – by behavior, geography or by certain keywords. Digital advertising is the […]
Content marketing simplified
Content marketing 101 There’s a lot of chatter about content marketing out there. It’s hard to decide if and how it fits into your overall marketing plan. Here is a simple breakdown of what you need to know to get started. What is it? Content marketing is simply the process for creating and distributing free […]
Long live the news release
The news isn’t dead As a public relations practitioner, I believe it’s important to stay on top of the latest industry trends and practices. I am particularly struggling with one industry debate, however, that involves the news release. Some people believe it’s no longer an acceptable way to share news. For example, I recently overheard […]