5 tips to mitigate third-party advertising risks
Many common advertising practices rely on extensive data collection and sharing. But are your partners handling that data responsibly?
AI vs. humans: Who really wins at SEO
Think AI can replace human SEO skills? Think again. Discover why your website still needs human touch to deliver high-ranking results. (Spoiler: AI bots aren’t as clever as they seem.)
Maximizing impact using audience segmentation
Dissecting a broader audience to identify high-potential segments brings efficiency to your campaigns. Implementing this process ensures that efforts are concentrated on the groups most likely to engage and convert.
What sailboats can teach us about selling insurance
Employing an opportunistic marketing strategy to recognize and appropriate relevant industry activity to further your strategic goals.
Sizzle videos – the new elevator pitch
Transform this classic marketing staple into a modern-day digital sales tool to educate, entertain and inspire your customers beyond the boardroom.
Is is time for agency support?
When it comes to marketing, you don’t have to do everything on your own. Collaborating with an advertising agency can offer new ideas and a fresh perspective, all while utilizing your resources more efficiently. Building these partnerships can take work, but the results speak for themselves.
Benefits of Brand Mascots
In this article we’ll explore why mascots are important and how they serve in achieving the duties of the brand.
Simply put, a brand mascot is a character or object that represents or personifies a brand.
Click-through rates and the industry average myth
While click-through rates (CTR) tend to carry a lot of weight with marketing service providers, it is by no means a one-size-fits-all calculation.
Secrets of the Gardens
A breath of fresh air We’re all soaking up the sunshine here at the AMPM offices. Glancing out the conference room window, we never get tired of seeing this season’s […]
My website’s been hacked! Now what?
First of all, don’t panic. A number of things could be the culprit, so stay calm. We’ve put together this handy flowchart to make it easy to figure out what’s […]