A slew of awards perch proudly on the reception desk in the AMPM foyer. Each day they greet me. A dozen times a day, they shine and glisten as I

Time for a refresher course As people who write advertising, we hear that a lot. “You can’t start a sentence with ‘and’.” Or, “It’s not a complete sentence unless it has

So what really is digital advertising? While digital advertising certainly isn’t new to the industry, it’s become a popular tactic for many businesses looking to expand their advertising strategy. It’s

Content marketing 101 There’s a lot of chatter about content marketing out there. It’s hard to decide if and how it fits into your overall marketing plan. Here is a

The news isn’t dead As a public relations practitioner, I believe it’s important to stay on top of the latest industry trends and practices. I am particularly struggling with one

Yes, we said it right up front: Most company blogs suck. For a number of reasons: 1. They’re trying to sell. People go to your company blog for your expertise