Time for a refresher course As people who write advertising, we hear that a lot. “You can’t start a sentence with ‘and’.” Or, “It’s not a complete sentence unless it has

How to increase your social media savvy Last week, Julie Battle and I had the opportunity to present at the Seminars from the Pros event hosted by Social Media Club

So what really is digital advertising? While digital advertising certainly isn’t new to the industry, it’s become a popular tactic for many businesses looking to expand their advertising strategy. It’s

Content marketing 101 There’s a lot of chatter about content marketing out there. It’s hard to decide if and how it fits into your overall marketing plan. Here is a

The news isn’t dead As a public relations practitioner, I believe it’s important to stay on top of the latest industry trends and practices. I am particularly struggling with one

Yes, we said it right up front: Most company blogs suck. For a number of reasons: 1. They’re trying to sell. People go to your company blog for your expertise