Last week, Julie Battle and I had the opportunity to present at the Seminars from the Pros event hosted by Social Media Club Great Lakes

While digital advertising certainly isn’t new to the industry, it’s become a popular tactic for many businesses looking to expand their advertising strategy. It’s such

There’s a lot of chatter about content marketing out there. It’s hard to decide if and how it fits into your overall marketing plan. Here

As a public relations practitioner, I believe it’s important to stay on top of the latest industry trends and practices. I am particularly struggling with