The most efficient path is a straight line At AMPM, we know how to get from here to there without going everywhere. Processes, methods, procedures

If not content, what wears the crown? It’s not even a princess. In the castle of all things content-related – web pages, blogs, videos, print

Time for a refresher course As people who write advertising, we hear that a lot. “You can’t start a sentence with ‘and’.” Or, “It’s not a

How to increase your social media savvy Last week, Julie Battle and I had the opportunity to present at the Seminars from the Pros event

So what really is digital advertising? While digital advertising certainly isn’t new to the industry, it’s become a popular tactic for many businesses looking to

Content marketing 101 There’s a lot of chatter about content marketing out there. It’s hard to decide if and how it fits into your overall