Saginaw Valley State University | Branding | Education
Turning a bold message into a lasting identity
A strong brand needs more than just a tagline – it needs a clear, authentic identity. We partnered with Saginaw Valley State University to create STAND OUT, a campaign designed to capture its bold spirit and distinct presence. Through striking visuals, a confident voice and a refreshed color palette, we helped shape a brand that not only resonates but leaves a lasting impact on students, alumni and the broader community.
Just like in nature, Cardinals boldly stand out from the rest.
Through hard work, dedication and passion, the SVSU Cardinals stand out in the classroom, on the field, in their careers and in their communities.
This campaign isn’t just a message – it’s a visually cohesive statement that builds brand recognition and strengthens presence in a competitive higher education market.
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