DuPont Performance Building Solutions | Residential Construction
Merging top brands into a total solutions package
This residential construction campaign required communicating a unified message to strategically different audiences. Through the creation of a messaging matrix, key benefits for each audience were identified, providing a focused strategy to engage a diverse group of potential customers with varied needs.
Development of a campaign theme and creative helped keep focus on the overall campaign goals while individual ad executions revealed different messages for each audience.
Learn more about AMPM capabilities and our partnership with DuPont.