Addy Award Winner

DuPont Performance Building Solutions | Residential Construction

Merging top brands into a total solutions package

This residential construction campaign required communicating a unified message to strategically different audiences. Through the creation of a messaging matrix, key benefits for each audience were identified, providing a focused strategy to engage a diverse group of potential customers with varied needs.

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Development of a campaign theme and creative helped keep focus on the overall campaign goals while individual ad executions revealed different messages for each audience.

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