Textured Hair | Beauty Care | Experience

Authenticity through inclusion

Authenticity through inclusion

Our hair is part of our identity, and we should embrace our differences. The haircare market is flooded with products and imagery of straight and wavy hair, but highly textured hair is often left out of the conversation. It was time to change the narrative. As part of Dow’s new textured hair campaign, we helped them develop physical and digital prototype kits to enhance this innovative initiative. Everyone deserves good hair days.

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To embrace and celebrate our authentic selves, we need authentic products and representation to help us along the way.

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