Addy Award Winner

Red Dragon Cove | Retail | Wayfinding

Creating an immersive brand experience

Building a brand from the ground up offers unique opportunities. Creating a story, beginning with name development, and then fleshing out an entire world for users to experience is an exciting endeavor. Red Dragon Cove is a brand built on the idea of transporting families into a world of fantasy and fun. Infused with the client’s passion and a team of architects, artisans and builders, AMPM was able to play a part in making this vision a reality.

Wayfinding was at the forefront of design development. Signage and overall user experience informed the entire process.

Traditional and digital components were developed to keep visitors immersed but also offer additional features and the ability to collect data to continually improve on user experience.

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