{"id":5672,"date":"2022-06-10T08:03:05","date_gmt":"2022-06-10T12:03:05","guid":{"rendered":"https:\/\/www.ampminc.com\/?page_id=5672"},"modified":"2022-06-15T10:02:06","modified_gmt":"2022-06-15T14:02:06","slug":"dow-beauty-trends","status":"publish","type":"page","link":"https:\/\/www.ampminc.com\/dow-beauty-trends\/","title":{"rendered":"Dow: Beauty Trends"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5672\" class=\"elementor elementor-5672\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d4e34bf elementor-section-full_width elementor-section-height-min-height elementor-section-content-top elementor-section-items-top elementor-section-height-default\" data-id=\"1d4e34bf\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69c7a6ef\" data-id=\"69c7a6ef\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68dccd17 elementor-widget elementor-widget-image\" data-id=\"68dccd17\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_TrendsLab-Box-scaled.jpg\" class=\"attachment-full size-full wp-image-5664\" alt=\"\" srcset=\"https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_TrendsLab-Box-scaled.jpg 2560w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_TrendsLab-Box-300x169.jpg 300w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_TrendsLab-Box-1024x576.jpg 1024w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_TrendsLab-Box-768x432.jpg 768w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_TrendsLab-Box-1536x864.jpg 1536w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_TrendsLab-Box-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9551f1a elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"9551f1a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-33f23b84\" data-id=\"33f23b84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-608fcaf2 elementor-widget elementor-widget-text-editor\" data-id=\"608fcaf2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: ##00021e; font-weight: 600;\"><b>Trends<\/b> | <span style=\"font-weight: 100;\">Beauty Care | Digital<br \/><\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c540fe8 elementor-hidden-mobile elementor-hidden-laptop elementor-widget elementor-widget-heading\" data-id=\"6c540fe8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Virtual beauty kits that are sure to get a second date<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-208b20fe elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"208b20fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Virtual beauty kits that are sure to get a second date<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f4b98f3\" data-id=\"2f4b98f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2798d440 elementor-widget elementor-widget-text-editor\" data-id=\"2798d440\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While many marketing initiatives are transitioning from traditional to digital solutions, the beauty and personal care market presented a unique challenge. These products hold tangible properties like smell and feel. Dow challenged us to create a more visceral digital experience to simulate the longstanding Trends Lab program that delivers fully formulated samples to its customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d78380a elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-laptop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d78380a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1903bc74\" data-id=\"1903bc74\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68513718 elementor-position-left elementor-vertical-align-middle elementor-share-btn elementor-share-btn_email elementor-widget-mobile__width-inherit elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"68513718\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"mailto:?subject=I%20wanted%20you%20to%20see%20this%20site&#038;body=Check%20out%20this%20site%20https:\/\/www.ampminc.com\/corian\/\" class=\"elementor-icon elementor-animation-\" tabindex=\"-1\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" data-name=\"Layer 1\" viewBox=\"0 0 107.85 107.85\"><defs><style>.cls-1{fill:#979a9d;}<\/style><\/defs><rect class=\"cls-1\" x=\"60.41\" y=\"68.29\" width=\"26.71\" height=\"3.89\" transform=\"translate(-46.12 54.9) rotate(-45.14)\"><\/rect><path class=\"cls-1\" 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elementor-element-4f308197 elementor-vertical-align-middle elementor-share-btn elementor-share-btn_email elementor-widget-mobile__width-inherit elementor-widget elementor-widget-icon-box\" data-id=\"4f308197\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"mailto:?subject=I%20wanted%20you%20to%20see%20this%20site&#038;body=Check%20out%20this%20site%20https:\/\/www.ampminc.com\/dow-beauty-trends\/\" >\n\t\t\t\t\t\t\tShare\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-350b808f elementor-position-left elementor-vertical-align-middle elementor-share-btn elementor-share-btn_email elementor-widget-mobile__width-inherit elementor-hidden-mobile elementor-hidden-tablet elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"350b808f\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"mailto:?subject=I%20wanted%20you%20to%20see%20this%20site&#038;body=Check%20out%20this%20site%20https:\/\/www.ampminc.com\/dow-beauty-trends\/\/\" class=\"elementor-icon elementor-animation-\" tabindex=\"-1\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" data-name=\"Layer 1\" viewBox=\"0 0 107.85 107.85\"><defs><style>.cls-1{fill:#979a9d;}<\/style><\/defs><rect class=\"cls-1\" x=\"60.41\" y=\"68.29\" width=\"26.71\" height=\"3.89\" 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>\n\t\t\t\t\t\t\tShare\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e095e7f elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"7e095e7f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-292a615e\" data-id=\"292a615e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25e0932c elementor-widget elementor-widget-image\" data-id=\"25e0932c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_Trends-Lab-Logo-scaled.jpg\" class=\"attachment-full size-full wp-image-5662\" alt=\"\" srcset=\"https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_Trends-Lab-Logo-scaled.jpg 2560w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_Trends-Lab-Logo-300x169.jpg 300w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_Trends-Lab-Logo-1024x576.jpg 1024w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_Trends-Lab-Logo-768x432.jpg 768w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_Trends-Lab-Logo-1536x864.jpg 1536w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_Trends-Lab-Logo-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5148a63f\" data-id=\"5148a63f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2765d3fc elementor-widget elementor-widget-image\" data-id=\"2765d3fc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_TrendsLab-Screen-scaled.jpg\" class=\"attachment-full size-full wp-image-5667\" alt=\"\" srcset=\"https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_TrendsLab-Screen-scaled.jpg 2560w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_TrendsLab-Screen-300x169.jpg 300w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_TrendsLab-Screen-1024x576.jpg 1024w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_TrendsLab-Screen-768x432.jpg 768w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_TrendsLab-Screen-1536x864.jpg 1536w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_TrendsLab-Screen-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4253c1b4 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"4253c1b4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9b9fc6\" data-id=\"b9b9fc6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2af6bc5 elementor-widget elementor-widget-video\" data-id=\"2af6bc5\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_TrendsLab-Tablet.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b4f5a61 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"4b4f5a61\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-504707c0\" data-id=\"504707c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bf8d90b elementor-widget elementor-widget-text-editor\" data-id=\"3bf8d90b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Using 3D renders, product samples were recreated along with other familiar sample kit components to simulate every part of the experience, from unzipping bags to flipping over double-sided formulation cards.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43022eb elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"43022eb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-867c31b\" data-id=\"867c31b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6558c3 elementor-widget elementor-widget-video\" data-id=\"a6558c3\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_TrendsLab-Samples.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8fb023 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"d8fb023\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5a5dadc\" data-id=\"5a5dadc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9830292 elementor-widget elementor-widget-image\" data-id=\"9830292\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_Trends-Lab-Phone-Video-scaled.jpg\" class=\"attachment-full size-full wp-image-5663\" alt=\"\" srcset=\"https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_Trends-Lab-Phone-Video-scaled.jpg 2560w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_Trends-Lab-Phone-Video-300x169.jpg 300w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_Trends-Lab-Phone-Video-1024x576.jpg 1024w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_Trends-Lab-Phone-Video-768x432.jpg 768w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_Trends-Lab-Phone-Video-1536x864.jpg 1536w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_Trends-Lab-Phone-Video-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9c82517\" data-id=\"9c82517\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74bb303 elementor-widget elementor-widget-image\" data-id=\"74bb303\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_TrendsLab-Video-scaled.jpg\" class=\"attachment-full size-full wp-image-5670\" alt=\"\" srcset=\"https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_TrendsLab-Video-scaled.jpg 2560w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_TrendsLab-Video-300x169.jpg 300w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_TrendsLab-Video-1024x576.jpg 1024w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_TrendsLab-Video-768x432.jpg 768w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_TrendsLab-Video-1536x864.jpg 1536w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_TrendsLab-Video-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd0fff7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd0fff7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-184cf82\" data-id=\"184cf82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72c0da4 elementor-widget elementor-widget-text-editor\" data-id=\"72c0da4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Videos were created using models to demonstrate properties like texture and feel. Users can also access the traditional formulation cards but in a digital format that can be downloaded and shared.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd3c598 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd3c598\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61567b4\" data-id=\"61567b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a71382a elementor-widget elementor-widget-html\" data-id=\"a71382a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t <div class=\"vidContainer\">\n <div class=\"laptop\">\n        <img decoding=\"async\" src=\"https:\/\/www.ampminc.com\/wp-content\/uploads\/2021\/10\/laptop-transparent_v2-min.png\" alt=\"\">\n        <video autoplay muted src=\"https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/webscrollv4.mp4\"><\/video>\n    <\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d85db0e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d85db0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e8d4a8\" data-id=\"1e8d4a8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a5c2da elementor-widget elementor-widget-heading\" data-id=\"1a5c2da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More in Digital<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4c5008 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c4c5008\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dac4ef4 elementor-widget elementor-widget-image\" data-id=\"dac4ef4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ampminc.com\/dow-ablatives\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1450\" src=\"https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/header-dow-ablatives.jpg\" class=\"attachment-full size-full wp-image-5613\" alt=\"\" srcset=\"https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/header-dow-ablatives.jpg 2560w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/header-dow-ablatives-300x170.jpg 300w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/header-dow-ablatives-1024x580.jpg 1024w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/header-dow-ablatives-768x435.jpg 768w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/header-dow-ablatives-1536x870.jpg 1536w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/header-dow-ablatives-2048x1160.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5adefb5 elementor-widget elementor-widget-heading\" data-id=\"5adefb5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pioneering New Products<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4fa871 elementor-widget elementor-widget-heading\" data-id=\"e4fa871\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aerospace materials that push the boundaries of possibility<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e4517e3\" data-id=\"e4517e3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a925c8 elementor-widget elementor-widget-heading\" data-id=\"3a925c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More in Experience<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76cc696 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"76cc696\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f96bdb5 elementor-widget elementor-widget-image\" data-id=\"f96bdb5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ampminc.com\/dow-textured-hair\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_Textured-Hair-Thumb-scaled.jpg\" class=\"attachment-full size-full wp-image-6019\" alt=\"\" srcset=\"https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_Textured-Hair-Thumb-scaled.jpg 2560w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_Textured-Hair-Thumb-300x169.jpg 300w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_Textured-Hair-Thumb-1024x576.jpg 1024w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_Textured-Hair-Thumb-768x432.jpg 768w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_Textured-Hair-Thumb-1536x864.jpg 1536w, https:\/\/www.ampminc.com\/wp-content\/uploads\/2022\/06\/Dow_Textured-Hair-Thumb-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d48b247 elementor-widget elementor-widget-heading\" data-id=\"d48b247\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inclusive Beauty Care<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3e27d elementor-widget elementor-widget-heading\" data-id=\"7d3e27d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Better hair days for an underserved community<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Trends | Beauty Care | Digital Virtual beauty kits that are sure to get a second date Virtual beauty kits that are sure to get a second date While many marketing initiatives are transitioning from traditional to digital solutions, the beauty and personal care market presented a unique challenge. These products hold tangible properties like [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.ampminc.com\/wp-json\/wp\/v2\/pages\/5672"}],"collection":[{"href":"https:\/\/www.ampminc.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ampminc.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ampminc.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ampminc.com\/wp-json\/wp\/v2\/comments?post=5672"}],"version-history":[{"count":72,"href":"https:\/\/www.ampminc.com\/wp-json\/wp\/v2\/pages\/5672\/revisions"}],"predecessor-version":[{"id":6361,"href":"https:\/\/www.ampminc.com\/wp-json\/wp\/v2\/pages\/5672\/revisions\/6361"}],"wp:attachment":[{"href":"https:\/\/www.ampminc.com\/wp-json\/wp\/v2\/media?parent=5672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}