{"id":5402,"date":"2022-05-27T15:15:00","date_gmt":"2022-05-27T19:15:00","guid":{"rendered":"https:\/\/www.ampminc.com\/?page_id=5402"},"modified":"2022-06-15T10:03:55","modified_gmt":"2022-06-15T14:03:55","slug":"dow-direct-mail","status":"publish","type":"page","link":"https:\/\/www.ampminc.com\/dow-direct-mail\/","title":{"rendered":"Dow: Direct Mailer Cards"},"content":{"rendered":"\t\t
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Card Box<\/b> | Construction | Experience<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Appealing to architects' sense of wonder and pride<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Appealing to architects' sense of wonder and pride<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Specifiers are a powerful audience, but notoriously difficult to influence. Getting through the door is hard, getting their attention is even harder. In our efforts to rebrand the DOWSIL\u2122 product line, we produced a kit containing literature and a colorful set of playing cards along with a challenge: to use their imagination to construct an epic playing card “building” to showcase their ingenuity and creativity.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Each card was essentially a case study showcasing iconic buildings and architects using DOWSIL\u2122 products. Participants were able to upload photos of their creation to the microsite, where they were entered to win a smart watch.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Showcasing the entries and contest winners on the landing page gave users a reason to keep checking back and ultimately link over to the main site to explore the full suite of available products.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More in Experience<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Solar Discovery Center<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An interactive, educational installation under the sun<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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More in Digital<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pioneering New Products<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aerospace materials that push the boundaries of possibility<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Card Box | Construction | Experience Appealing to architects’ sense of wonder and pride Appealing to architects’ sense of wonder and pride Specifiers are a powerful audience, but notoriously difficult to influence. Getting through the door is hard, getting their attention is even harder. In our efforts to rebrand the DOWSIL\u2122 product line, we produced […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.ampminc.com\/wp-json\/wp\/v2\/pages\/5402"}],"collection":[{"href":"https:\/\/www.ampminc.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ampminc.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ampminc.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ampminc.com\/wp-json\/wp\/v2\/comments?post=5402"}],"version-history":[{"count":49,"href":"https:\/\/www.ampminc.com\/wp-json\/wp\/v2\/pages\/5402\/revisions"}],"predecessor-version":[{"id":6364,"href":"https:\/\/www.ampminc.com\/wp-json\/wp\/v2\/pages\/5402\/revisions\/6364"}],"wp:attachment":[{"href":"https:\/\/www.ampminc.com\/wp-json\/wp\/v2\/media?parent=5402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}