{"id":2314,"date":"2021-10-26T22:27:20","date_gmt":"2021-10-27T02:27:20","guid":{"rendered":"https:\/\/www.ampminc.com\/?page_id=2314"},"modified":"2022-06-20T11:56:34","modified_gmt":"2022-06-20T15:56:34","slug":"devilbiss","status":"publish","type":"page","link":"https:\/\/www.ampminc.com\/devilbiss\/","title":{"rendered":"Work: DeVilbiss"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\tDeVilbiss\u2122| Automotive<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rewriting
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\nautomotive
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Rewriting the book on automotive refinishing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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In 1907, Thomas DeVilbiss adapted the original atomizer his father had invented nearly two decades before, to create a spray gun to meet the challenges of spray finishing.<\/p>

Since then, DeVilbiss has become a household name in the automotive industry, but with this strong history came some baggage. With multiple changes in ownership and several brand iterations, releasing a new product into a confusing landscape presented a challenge.<\/p>

By streamlining the product brands and solidifying the identity, a new gun was brought to market – seamlessly integrating the equity of past launches with a clear vision of the future.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tShare\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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