Midland County ESA | Branding | Education
A new identity
to inspire and
empower
A new identity
to inspire and
empower
How do you reach an audience that doesn’t think they’re the audience? It might be time for a new identity. Midland County ESA needed to inform families of both their eligibility for, and the importance of, preschool education.
A new identity program and mixed-media campaign were developed focusing on themes of empowerment for kids. Placement in targeted areas like movie theatres and doctors offices have been bringing steady results far beyond the original goals.
Taking the time to know your audience might just lead you to traditional marketing channels that can still create powerful connections. AMPM created a series of exciting and inspiring illustrations as the backbone of this out-of-home campaign.
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