ADDY Award Winner

IFC™ | Brand | Automotive

Creating a new standard... Literally.

Bringing a new product to market often comes with challenges, but what do you do when your product is more of an idea? The International Fluids Consortium (IFC) is an organization built on the idea that quality standards should be independently governed. In efforts to launch their brand, a diverse group of audiences needed to be engaged, educated and empowered to adopt and advocate for these emerging standards.

A diverse audience requires a diverse set of tactics. Traditional and digital campaigns were run in tandem to build momentum leading up to the initial product launch.