1st State Bank
In Town. In Touch.
Entertaining, thought-provoking and, ultimately, motivating — for a bank? Yes, indeed.
Our client came to us with a challenge — raise awareness and build their brand as a community bank for businesses. With more and more financial institutions using online, mobile and social media advertising, we got to work crafting a campaign that would showcase their unique differentiators using online network advertising. But we didn’t stop there — we added billboards strategically placed in the community to support the online campaign. Did it work? At the end of a year the campaign exceeded expectations for both impressions and click thru rates.